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The Graphics Interchange Format (GIF) is a bitmap image format that was introduced by CompuServe in 1987 and has since come into widespread usage on the World Wide Web due to its wide support and portability by net browsers. The GIF format supports up to 8 bits per pixel, a method of storing image information in a computer’s memory or in an image file, such that each pixel is represented by one 8-bit byte. The maximum number of colors that can be displayed at any one time is 256. The colors are chosen from the 24-bit RGB color space as well as supporting animations and allows a separate palette of 256 colors for each frame.

To give a copyrighted still image life is empowering and freeing but social networks, smart phones, digital frames, call for art submissions, videographers, and soon to be popular Google+ have rejected this powerful web art and exclude its use and function from millions of people. This limitation and rejection has made animated GIFs close to extinction by those who think they are a threat to other still image formats and video players. We want to bring back the hypnotic trance that a small looping animated GIF mini-movie has to offer. Animated GIFs are treated as the graffiti art of the web being erased and forbidden on public web walls and it’s only up to us, the ones who leave animated GIFs on the World Wide Web walls to fight the corporate web world and free the animated GIF. An animated GIF revolution will come and take back what was theirs in the beginning…

8 BITS PER PIxEL is a web portal only displaying animated GiFs (no .jpg, .mov, .png, .mp4 etc). It showcases 24 Animated GIF artists and over 150 GIFs. Originally 8 BITS PER PIxEL was presented for three day’s live at MEME Gallery in Cambridge MA and now it will resurface at MIND THE GAP in Istanbul Turkey. The Web portal will be projected live for viewers to navigate and explore at their free will. The animated GIFs will also be projected through out the city walls at night and will be part of a screening by MIND THE GAP. The GIF revolution needs you, the web browser to be aware and support the http://www.movement4.gif.

La Die and Vela believe in Inter web equality to all files. Since the birth of MySpace, animated GIFs have been a tool of creativity and re-appropriation. In 2006 La Die and Vela were immersed deep in this art form and have collaborated with many animated GIF artists and collectives
till this very day.